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Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts) • Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers • Conduct site inspection based on leads and make proposals including sampling to convert sites • Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance • Provide technical assistance pre and post sales at the project sites related to waterproofing products • Undertake on-site sampling for waterproofing products to build customer confidence Market Development • Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance.

 Brief about products and systems with Specifiers and Consultants to generate business Training

• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for new product development based on feedback of product trends in the market