SENIOR EXECUTIVE - WOOD FINISHES TECHNOLOGIST

External Job Description

Business objectives
•    Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial.
•    Conversion of FM for High end PU+ Product.
Technical Assistance
•    Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM.
•    Undertake on-site sampling for new products with the help of Marketing, R&T and Application team to establish the product performance before its launch.
•    Provide technical input to Marketing, R&T for product improvement.
•    Provide Support to Sales Team in complaint handling and inputs to R&T for further product improvement.
Market Development
•    Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation.
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•    Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements.
•    Develop USP for products, applications to gain competitive advantage over competition.
•    Track the launch & seeding for new products and ensure they are driven in each India 1 Regions.
Training & Development 
•    Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team.
Market Intelligence & Branding Activities
•    Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories. 
•    Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members.
•    Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.