Executive N - WOOD FINISHES TECHNOLOGIST

Business objective

· Aid frontline sales workforce in Retail and Project Sales by means of creating

awareness on wood coatings product features and selling points

Stakeholder Management

· Plan and conduct trainings on wood coatings products for Contractors,

applicators, architects and furniture manufacturers to impart technical clarity

and demonstrate product strengths

· Influence existing dealers as well as non-APL dealers in expanding product

portfolio and assist them in selling wood coatings products by means of

technical briefing sessions through shop meets

Market Intelligence:

· Aid Marketing function and Research and Technology function in conducting

product trials and building inferences on APL product strength vis-à-vis

products in the market

· Devise ways in which these product strengths can be communicated to the

consumers and influencers

· Adherence to product training plan for stakeholders · Product Technical assistance as per scope for sales support · Resolution of complaints as per defined timelines

Quality Assurance: · Provide on-site training as per requirements shared by verticals to ensure right application of products at the site · Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc. · Design the collaterals of wood coatings products and improvise the content to highlight product strengths Customer Complaints · Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level · Perform the analysis of customer complaints reported and design specific inputs and interventions to avoid reoccurrence of complaints