DEPUTY GENERAL MANAGER - BATH DIVISION

External Job Description

Job Purpose:

The position is that of a frontline sales Manager under the Bath business of Asian Paints. The incumbent would primarily be responsible for driving retail and project sales in defined geography whilst leading a team of senior officers and off-roll associates. The role involves creating, nurturing and management of dealer network, influencers and builders through focus on Products and activations, enabling achievement of overall business objectives.

Business Responsibility Areas:

Business objectives:

• Drive overall sales and growth at unit level by meticulous planning and designing of schemes, inputs and resources

• Strategize and drive growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team

• Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential

• Analyze data and keep track of key parameters to enhance operational effectiveness

Market Development:

• Identify opportunities for network expansion in the market like addition of new dealers, value upgradation of existing dealers etc.

• Design schemes based on sales planning agenda and market feedback to ensure overall dealer profitability and sales growth

• Design and execute initiatives for influencers such as plumbers/ architects by effectively coordinating with Marketing, CPro, MDM etc.

Collections:

• Oversee effective money circulation with dealers to ensure timely

collections and ensure no outstanding dues

Customer centricity:

• Enhance consumer experience by ensuring resolution of complaints within the defined timelines Contractor Management

• Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

Demand Planning:

• Forecast the material demand in the market appropriately to ensure availability of stock as per market demand

Integration:

• Integrate with other verticals like Project Sales, Services, Commercial, SCM and Marketing function to promote sales and service to customers

Team Management:

• Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

• Productive utilization of manpower resources to drive business growths

Qualifications:

• Applicant must possess MBA / PGDM in Sales and Marketing

Work Experience:

• Overall 8+ years of Experience