EXECUTIVE N - WATERPROOFING TECHNOLOGIST

Business objective   
• Provide assistance to frontline sales workforce in Retail by means of creating 
awareness on water proofing product features and selling points  
• Assist sales team in handling customer complaints, product warranty queries 
related to assigned range of Products Product Training    
• Identify and train painting applicators as well as non-painting applicators like 
Masons, Civil Contractors etc. on practical application of waterproofing products 
at regular intervals  
• Maintain and update training records of trained applicators in the portal and 
measure the impact of the training through lead conversions  
• Brief frontend sales team in Retail, Projects and Services on the range of 
waterproofing products and its technical specifications  Contractor 
Management  
• Identify set of key waterproofing contractors of the Region and prepare a plan 
to engage the contractors by means product trainings and activations  
• Provide support on-site support to top waterproofing contractors to build their 
confidence on products usage on their sites.

 Showcase the strength of APL products vis-à-vis other offerings in the market during stakeholder meets and events

• Ensure participation of contractors in schemes floated around various products Market Intelligence

• Provide assistance to Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis à-vis products in the market

• Devise ways in which these product strengths can be communicated to the consumers and influencers