BRAND MANAGER - SMARTCARE, Mumbai

External Job Description

Job Purpose:

Drive growth, profitability and market leadership for waterproofing portfolio. The role involves end-to-end brand management covering strategy, innovation, GTM execution, and stakeholder alignment

Business Responsibilities:

Business & Brand Strategy:
•    Drive annual and long-term business plans for the assigned portfolio (volume, value, and market share growth)
•    Identify growth opportunities across key application segments
•    Build strong positioning and differentiation in relevant categories
•    Track category trends, customer needs, and competitive landscape to refine strategy
Portfolio Management & Innovation:
•    Lead new product development and lifecycle management for the portfolio
•    Work with R&D to define product specifications based on application requirements
•    Drive cost optimization, value engineering, and pricing strategy
•    Ensure continuous product improvement through market feedback loops
Go-To-Market (GTM) & Activations:
•    Design and execute GTM strategies across channels and customer segments
•    Drive demand generation through on-ground activations and engagement programs
•    Develop relevant communication and content
•    Collaborate with sales teams to translate strategy into execution plans
Ecosystem Development:
•    Build and strengthen engagement with key external stakeholders
•    Identify opportunity areas in customer workflows and embed solutions
•    Drive programs focused on loyalty, education, and capability building
Performance Tracking & Analytics:
•    Own key business KPIs: volume, value, market share, profitability, and innovation success metrics
•    Track campaign effectiveness and channel performance
•    Drive corrective actions based on data-backed insights
Cross-Functional Collaboration:
•    Work closely with Sales, R&D, Supply Chain, Finance, and Digital teams
•    Ensure alignment between product development, marketing, and execution
•    Partner with agencies for communication and campaign development

Education Qualifications:

MBA/PDGM from Tier 1 B-school.

Work Experience:

3-4 years of Experience in Brand/Product management from construction materials, building products, or allied industries preferred