EXECUTIVE I - STRATEGY & NEW BUSINESSES

External Job Description

Overview:

Key Responsibilities 
● Develop and lead Nilaya Anthology's overall content and editorial strategy across digital platforms, retail experiences, exhibitions, cultural programming, 
PR and brand partnerships. 
● Own the brand's editorial voice and ensure consistency across all customer-facing communication. 
● Lead storytelling for products, designers, exhibitions, collaborations, campaigns and cultural initiatives. 
● Own the content ecosystem across the website, social media, newsletters, events, retail communication and in-store experiences. 
● Develop and implement retail content strategies that enhance customer engagement, product discovery and the overall in-store experience. 
● Oversee content production across photography, videography and editorial shoots, including creative briefing, planning and quality control. 
● Serve as the central point of contact for all creative agencies and external collaborators, managing workflows, timelines, approvals and delivery across 
internal teams. 
● Manage relationships with the PR agency, photographers, videographers, writers and other creative partners. 
● Identify opportunities for PR, partnerships and cultural collaborations that strengthen Nilaya Anthology's brand presence. 
● Build and maintain a central content and knowledge repository, including editorial assets, product information, designer profiles, exhibition documentation and brand resources. 
● Develop scalable content systems, workflows and documentation that improve operational efficiency and cross-functional collaboration. 
● Track content performance across digital platforms and campaigns, using insights to optimise strategy and support business objectives. 
● Manage content budgets, production timelines and external resources to ensure high-quality execution.