STATE HEAD - BATH DIVISION - MUMBAI

External Job Description

Job Purpose:

Driving and building strength for Asian Paints' Bath Division in defined geography with team by creating, nurturing & managing dealer and distributor networks through focus on products, services and stakeholders comprising Plumbers, and A/IDs thereby achieving overall business objectives

Business Responsibility Areas

• Creating monthly plans (product wise, dealer wise etc.) for the respective regions in association with the team and ensuring adherence to them
• Finalizing NDOs in given region in collaboration with the SE basis various parameters such as business potential, financial health and other factors
• Providing inputs for scheme preparation to the DGM and ensuring scheme effectiveness in his region
• Planning for the Stock level for the region and provide adequate data to fulfill range servicing specifically including any exceptional demand requirements (Projects, C/D) Timeliness and comprehensiveness of Monthly report (first 3 days of month) ND performance and overall effect on a Market cluster Projects inventory level Project sales YoY and vis a vis planned ratios Sales Generation
• Ensuring Demand generation through initiatives and tracking Primary and secondary sales at the state level
• Ensuring sufficient levels of project inventory which is mapped and followed-up as per the prescribed processes
• Regular review of Project Sales tracker and using data/trends to make informed decisions
• Making visits to specific Project sites as and where required Dealer Engagement
• Keeping a track of and ensuring regular dealer/ Distributor payments to ensure healthy payment history and avoid OD
• Discussing dealer issues based on dealer health card and how do we resolve them as soon as possible Influencer Engagement
• Ensuring influencer engagement in the region through Plumber meets and engagement with A/IDs Co-ordination with stakeholders
• Co-ordinating with the Service team to ensure that the complaints timeline are being met regularly and any escalations or exceptions are dealt with appropriately
• Co-ordinating with the marketing team for communicating retailing requirements and for various initiatives such as Conversion ratios for Project Sites CEI DHC status and Tat for resolution Influencer (Plumber, A/IDs, Contractors) database and No. of meets CLC adherence Retailing scorecard for dealers Material Servicing benchmark adherence Timeliness, accuracy and comprehensiveness of data product launch and retailing initiatives (Branding at the counter) Reporting and Processes
• Ensuring benchmark material servicing levels to dealers through appropriate interventions wherever required
• Prepare and share reports encompassing all relevant cuts and data and using the same to make informed decisions

Key Performance Indicators

• Timeliness and comprehensiveness of Monthly report (first 3 days of month)
• ND performance and overall effect on a Market cluster
• Projects inventory level
• Project sales YoY and vis a vis planned ratios
• Conversion ratios for Project Sites
• CEI DHC status and Tat for resolution
• Influencer (Plumber, A/IDs, Contractors) database and No. of meets
• CLC adherence
• Retailing scorecard for dealers
• Material Servicing benchmark adherence
• Timeliness, accuracy and comprehensiveness of data