Specialist - Colour Marketing

Specialist – Colour Marketing

Job Purpose
We are seeking a dynamic and highly skilled Brand experience specialist with expertise in brand experiences, integrated marketing, and multi-channel campaign execution. The ideal candidate will bring 6+ years of brand management experience and a proven track record in experiential marketing, social media, PR, influencer collaborations, and event-led brand building. This role requires a blend of strategic thinking, creativity, and exceptional execution capability.

Key Responsibilities

1. Brand Experience & Design Fairs
• Lead brand presence at design fairs, exhibitions, and industry events.
• Conceptualize and execute immersive brand experiences that elevate customer engagement.
• Oversee booth design, production, partnerships, and event storytelling.
• Ensure brand identity and messaging consistency across all touchpoints.

2. Social Media & Digital Marketing
• Develop and manage the product’s social media strategy across platforms (Instagram, LinkedIn, YouTube, etc.).
• Plan and schedule content calendars aligned with brand campaigns and product timelines.
• Work with creative teams to develop high-quality digital content (videos, reels, graphics).
• Analyze channel performance and optimize for engagement, reach, and growth.

3. Influencer & Creator Campaigns
• Identify, negotiate, and manage partnerships with influencers, creators, and design/lifestyle tastemakers.
• Develop influencer briefs, manage deliverables, and ensure alignment with brand guidelines.
• Track campaign outcomes, engagement, and ROI.

4. PR & Communications
• Manage relationships with PR agencies, editors, and industry media.
• Oversee press releases, feature stories, interviews, and media kits.
• Ensure consistent brand messaging across all communications.
• Monitor coverage and evaluate the impact of PR activities.

5. 360° Marketing Campaigns
• Lead integrated, multi-channel marketing campaigns from concept to execution.
• Align messaging across digital, social, PR, events, retail, and offline channels.
• Coordinate with internal teams, agencies, and external partners to ensure unified brand presence.
• Bring fresh ideas and category insights to drive brand relevance and growth.

6. Launch Event Conceptualisation & Execution
• Develop creative concepts for product launches, brand activations, industry showcases.
• Manage end-to-end event planning, including logistics, vendors, F&B, performances, budgets, and guest experience.
• Ensure exceptional quality in execution and post-event reporting.
• Oversee deliverables across agencies, creators, designers, and production partners.
• Maintain timelines, budgets, and project documentation.
• Ensure high-quality output and seamless execution across all channels.

Qualifications
• Minimum 6 years of experience in brand management, marketing, or communications.
• Experience in design, lifestyle, luxury, or consumer-facing brands preferred.
• Strong understanding of social media, influencer marketing, experiential events, and integrated campaigns.
• Excellent communication, negotiation, and stakeholder management skills.
• Creative mindset with strong attention to detail and brand aesthetics.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Master’s degree in Marketing, Business, Communications, or related field.

What We’re Looking For
• A 360° marketer who understands brand storytelling end-to-end.
• A highly proactive and creative thinker with strong organisational discipline.
• Someone with the ability to inspire teams, manage partners, and deliver standout brand experiences.
• A detail-driven executor who maintains strategic vision while managing daily operations.