EXECUTIVE N - Smartcare Shamshabad

Business objectives

• Drive sales of wood finishes products in Retail Sales with focus on key accounts sites
• Explore and expand the market network for Waterproofing products by penetration in project sites of various segments
• Generate leads through integration with retail sales and Waterproofing verticals to drive sales of Waterproofing products on projects sites
• Brief Project Sales Officers about new products and its features to enhance effectiveness of product pitch at the project sites

Stakeholder Engagement

• Provide on-site training to applicators at project sites to ensure right application of products 
• Expand network by means of tapping non-APL applicators, furniture manufacturers etc. by product briefing and training

Process Focus Area

• Maintain accurate dealer linkage and accounting data through integration with Retail team to ensure smooth and transparent business transactions
• Maintain the required documentation related to the project sites and timely share the reports as applicable

Market Intelligence:

• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market

Study other offering in market and consumer requirements and share the same for product upgradations as well as designing relevant sale input