EXECUTIVE N - SALES ENGINEERING

External Job Description

Business objectives 
• Identify, index and review market potential for waterproofing products 
in Project Sales (Geography and Key Accounts)   
• Generate leads through direct project site visits and various 
stakeholders like Project Sales Officers, Applicators and Dealers 
• Conduct site inspection based on leads and make proposals including 
sampling to convert sites   
• Focus on product mix and ensure product addition in Basic Order 
Quantity (BOQ) of the site  
Technical Assistance   
• Provide technical assistance pre and post sales at the project sites 
related to waterproofing products 
• Undertake on-site sampling for waterproofing products to build 
customer confidence 
Market Development 
• Identify and engage with set of medium to large waterproofing 
applicators, consultants etc. for the purpose of market expansion and 
upgradation 
• Build long term relationship with the identified set of stakeholders 
through regular product training and on-site assistance.
 Brief about products and systems with Specifiers and Consultants to 
generate business 
Training 
• Identify and train Project Sales Applicators on practical application of 
waterproofing products at regular intervals 
• Coordinate with Marketing function to send out collaterals and relevant 
training material to the Applicators 
Market Intelligence 
• Assist Marketing function in conducting product trials and building 
inferences on APL product strength vis-à-vis products in the market  
• Identify non-APL business stakeholders and take measures to convert to 
APL account through product demonstration initiatives  
• Integrate with Research and Technology function for new product 
development based on feedback of product trends in the market.
Essential 
• B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;  
• Other graduation qualifications to be considered only in cases where 
relevant experience is found suitable 
• Minimum of 50% marks throughout education without any backlogs 
• Graduation must be through a full time course