EXECUTIVE N - WOOD FINISHES

Business objectives

·       Assist the dealer network in driving sales value and volume for Wood Coatings  

·       Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.

·       Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads

·       Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

·       Conduct shop meets on new wood coatings to promote growth in the market

·       Drive sales by engaging with contractors and architects by means of product trainings and activations

·       Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.   

·       Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines